About

What We Do

SyCara Local helps you get people to your website and business. We show you where you’re ranking in organic and map search listings, ensure your directory listings are accurate and show you which authoritative websites are sending traffic your way.

Who We Are

We were born out of a digital marketing agency whose owners could not find an SEO tool powerful enough to add real value. We decided it would be better to just build our own. We are a company of problem solvers dedicated to finding solutions to help you have the best online presence you can have.

Why SyCara? The word “cara” is an old Irish word that means “friend”. We like to think of ourselves as a helping friend to you and your business.

Management Team

Over 35 years of search, social, and software experience.

David Holthe

David Holthe — CEO

Holthe is the former CEO of Circle K Corporation and comes most recently from Inlign Capital Partners, a Phoenix, Arizona based private equity firm, where he was president and managing general partner. Holthe attended Arizona State University, receiving a bachelor’s degree in accounting. After college, Holthe worked for Arthur Andersen & Co. before beginning his career at Circle K. Holthe has also served as CEO for Whisper Creek Log Homes and Sound Surgical Technologies and served on several private and public company boards of directors. He is experienced in restructurings, streamlining and strengthening all aspects of business operations, strategic planning, driving growth and profitability. Holthe has a strong track record of rebuilding organizations, creating visions for organizations to build upon and team building.

Dan Boberg

Dan Boberg — President

A seasoned internet advertising executive, Boberg most recently was Vice President of Advertiser and Agency Professional Services for Yahoo! Inc. In this role, he was responsible for driving consulting, technology integration, Right Media deployment and custom solutions for Yahoo!’s largest advertiser and agency partners. He joined GoTo.com, the company that pioneered paid search engine listings in April 1999 (acquired after a name change to Overture.com by Yahoo! in 2003).

Named as one of B2B Magazine’s 100 Most Influential People Online in 2004, Boberg worked to drive Yahoo!’s industry leadership in key areas for many years. Boberg was responsible for the launch and ongoing leadership of Yahoo!’s Enterprise Web Services (EWS), a commercial developer program that enables programmatic campaign management via APIs of Yahoo! ad products including Sponsored Search and the Right Media Exchange. Prior, he served as General Manager of Yahoo!’s SEM business, which enables search engine marketing companies to streamline their work with Yahoo! to drive targeted sales leads to clients.

Boberg’s MBA internship was as a member of Microsoft’s product planning team responsible for developing the personal financial management software product Microsoft Money. Boberg received an MBA with emphasis in Marketing and Technology from the University of Southern California.

Jen Dorre

Jen Dorre — COO

With over 13 years experience in the search marketing industry, Dorre most recently was Director of Search and Ad Sales at Microsoft. Dorre was one of the key people in starting Microsoft’s paid search business. Most recently, she led Microsoft’s paid search and advertising sales team, growing Microsoft’s paid search business to over $300M in revenue. Prior to that, she led the launch of Microsoft AdCenter which included numerous innovations in paid search, such as demographic and geographic targeting. During her six years at Microsoft, Dorre also led product, marketing and sales departments. While at Microsoft, she won several top awards including the 2007 Circle of Excellence Winner & 2008 Consumer & Online Champion Award.

Prior to Microsoft, Dorre worked in product & business development at Yahoo! Search Marketing (previously Overture). At Overture, she led the roll out of the contextual advertising product. She also spent several years in management consulting at Price Waterhouse Coopers (previously Diamond Technology Partners), focusing on consulting to companies in product management and product development projects. Her largest project at Diamond was rolling out an Internet bank in Brazil for one of the largest commercial Brazilian banks.

Dorre holds an MBA from The Wharton School of Business and a BS in Computer Science from the University of California Berkeley.

Bryan Ehrenfreund

Bryan Ehrenfreund — SVP, Sales & Marketing

Bryan is responsible and leads all of SyCara Local’s sales and business development initiatives with a focus on driving the company’s acquisition of new customers, customer locations and revenue. Bryan brings a broad-based cross-functional sales and marketing approach to Sycara Local with expertise in sales, marketing and demand generation process to increase sales pipeline velocity and closed/won business.

Prior to joining Sycara Local Bryan served as Vice President of Digital Strategies for Televerde, a leading B2B marketing agency and provider of sales pipeline development solutions. Bryan was responsible for providing strategic leadership in the development, growth and implementation of Televerde’s demand generation digital marketing practice. Prior to Televerde, Bryan served as Chief Operating Officer and Co-Founder at local loyalty marketing company ClipFree.com. Prior to ClipFree, Bryan held senior sales, marketing and operations positions with eNeighborhoods (acquired by Homes.com), Continental Promotion Group, AT&T Wireless Services and Xerox Corporation. During his 18 year career at Xerox Bryan held several senior sales and marketing roles, including Director of CRM Worldwide Marketing.

Bryan earned a Bachelor’s degree in Marketing from Hofstra University and a Master’s in Communication Arts with distinction from the New York Institute of Technology. Bryan also received certifications in Foundations for Best Practices in Demand Creation and B2B Lead Nurturing from SiriusDecisions.

Board of Directors

SEO industry leaders & experts help ensure a solid business acumen.

Jeff Pruitt

Jeffrey Pruitt

Jeff Pruitt is Director of SyCara and CEO of Tallwave, a company formed in 2009 as a venture accelerator to drive digital marketing startups, among them SyCara. Tallwave provides early stage companies with business management, intellectual capital, marketing and sales support.

Pruitt formerly served as President of iCrossing from 2002-2006. He was an early driver in the development and growth of iCrossing, the largest independent search and interactive agency. Mr. Pruitt joined iCrossing in 2000 as Chief Financial Officer and Director of Business Development. During his tenure at iCrossing revenues grew from $2M to $100M.

He previously worked in the Audit and Finance Divisions at Arthur Andersen, one of the ‘Big Six’ accounting firms. Mr. Pruitt has an undergraduate accounting degree from Arizona State University and is a Certified Public Accountant (CPA).

Pruitt serves as chair of SEMPO (Search Engine Marketing Professional Organization) and has helped drive the trade group’s initiatives in industry research and best practices education. He is also on the board fro the Greater Phoenix Economic Council. Pruitt is a frequent speaker at industry conferences including Ad:tech, SES, OMMA, and Baidu World in Shanghai and Moscow.

Robert Murray

Robert Murray

Robert Murray is President of Skyword. As President, Rob oversees the growth and expansion of the Skyword brand in the U.S. and around the world.

Before being named President of Skyword, Murray served as Global CEO of iProspect from 2009 to 2013 and President US from 2000 to 2009. During this time, he oversaw the agency’s acquisition of both Range Online Media and ICUC Moderation Services and led the company through its acquisition by Aegis PLC in 2004. Today the agency is part of the Dentsu Aegis network of leading digital firms that offer marketers comprehensive and integrated marketing solutions that span all digital marketing disciplines.

Murray was named to BtoB Magazine’s “Who’s Who in Search” for four years in a row: 2008:2011. He is a member of the board of directors of Aegis Media North America, and also serves on the board of the New England Chapter of the American Association of Advertising Agencies, the Ad Club of Boston, and DMG(parent corp of ad:tech and iMedia). Murray regularly speaks at key industry conferences such as ad:tech, OMMA, Search Engine Strategies, and Search Marketing Expo, and he has been published in numerous media outlets including Wall St Journal, DM News, iMedia Connection, MediaPost, Target Marketing Magazine, and Search Engine Land.

Prior to joining iProspect, Murray was a consultant for Bain & Company. He earned a master’s degree in business administration from Harvard University and a bachelor’s degree in business administration from the Carroll School of Management Honors Program at Boston College.