What We Do

SyCara Local helps you get people to your website and business. We show you where you’re ranking in organic and map search listings, ensure your directory listings are accurate and show you which authoritative websites are sending traffic your way.

Who We Are

We were born out of a digital marketing agency whose owners could not find an SEO tool powerful enough to add real value. We decided it would be better to just build our own. We are a company of problem solvers dedicated to finding solutions to help you have the best online presence you can have.

Why SyCara? The word “cara” is an old Irish word that means “friend”. We like to think of ourselves as a helping friend to you and your business.


Dan Boberg

Dan Boberg — President

A seasoned internet advertising executive, Boberg most recently was Vice President of Advertiser and Agency Professional Services for Yahoo! Inc. In this role, he was responsible for driving consulting, technology integration, Right Media deployment and custom solutions for Yahoo!’s largest advertiser and agency partners. He joined GoTo.com, the company that pioneered paid search engine listings in April 1999 (acquired after a name change to Overture.com by Yahoo! in 2003).

Named as one of B2B Magazine’s 100 Most Influential People Online in 2004, Boberg worked to drive Yahoo!’s industry leadership in key areas for many years. Boberg was responsible for the launch and ongoing leadership of Yahoo!’s Enterprise Web Services (EWS), a commercial developer program that enables programmatic campaign management via APIs of Yahoo! ad products including Sponsored Search and the Right Media Exchange. Prior, he served as General Manager of Yahoo!’s SEM business, which enables search engine marketing companies to streamline their work with Yahoo! to drive targeted sales leads to clients.

Boberg’s MBA internship was as a member of Microsoft’s product planning team responsible for developing the personal financial management software product Microsoft Money. Boberg received an MBA with emphasis in Marketing and Technology from the University of Southern California.

Board of Directors

SEO industry leaders & experts help ensure a solid business acumen.

Jeff Pruitt

Jeffrey Pruitt

Jeff Pruitt is Director of SyCara and CEO of Tallwave, a company formed in 2009 as a venture accelerator to drive digital marketing startups, among them SyCara. Tallwave provides early stage companies with business management, intellectual capital, marketing and sales support.

Pruitt formerly served as President of iCrossing from 2002-2006. He was an early driver in the development and growth of iCrossing, the largest independent search and interactive agency. Mr. Pruitt joined iCrossing in 2000 as Chief Financial Officer and Director of Business Development. During his tenure at iCrossing revenues grew from $2M to $100M.

He previously worked in the Audit and Finance Divisions at Arthur Andersen, one of the ‘Big Six’ accounting firms. Mr. Pruitt has an undergraduate accounting degree from Arizona State University and is a Certified Public Accountant (CPA).

Pruitt serves as chair of SEMPO (Search Engine Marketing Professional Organization) and has helped drive the trade group’s initiatives in industry research and best practices education. He is also on the board fro the Greater Phoenix Economic Council. Pruitt is a frequent speaker at industry conferences including Ad:tech, SES, OMMA, and Baidu World in Shanghai and Moscow.

Robert Murray

Robert Murray

Robert Murray is President of Skyword. As President, Rob oversees the growth and expansion of the Skyword brand in the U.S. and around the world.

Before being named President of Skyword, Murray served as Global CEO of iProspect from 2009 to 2013 and President US from 2000 to 2009. During this time, he oversaw the agency’s acquisition of both Range Online Media and ICUC Moderation Services and led the company through its acquisition by Aegis PLC in 2004. Today the agency is part of the Dentsu Aegis network of leading digital firms that offer marketers comprehensive and integrated marketing solutions that span all digital marketing disciplines.

Murray was named to BtoB Magazine’s “Who’s Who in Search” for four years in a row: 2008:2011. He is a member of the board of directors of Aegis Media North America, and also serves on the board of the New England Chapter of the American Association of Advertising Agencies, the Ad Club of Boston, and DMG(parent corp of ad:tech and iMedia). Murray regularly speaks at key industry conferences such as ad:tech, OMMA, Search Engine Strategies, and Search Marketing Expo, and he has been published in numerous media outlets including Wall St Journal, DM News, iMedia Connection, MediaPost, Target Marketing Magazine, and Search Engine Land.

Prior to joining iProspect, Murray was a consultant for Bain & Company. He earned a master’s degree in business administration from Harvard University and a bachelor’s degree in business administration from the Carroll School of Management Honors Program at Boston College.